It starts with an author and a book.

We know a lot about content from our years in publishing, politics, television, advertising and communications.

We think authors, like musicians, film stars and political campaigns, need to have more than a “book for sale sign” presence online.

We want them to have a home base and a circle of friends that cross borders and generations.

We work with authors to grow their online community, developing digital platforms so they can engage, entertain and empower their network.

We make sure the author provides fresh news and insights and some fun on their site. We think it’s possible to be the expert without being old school or small-time. We want to generate buzz, sales, smiles and have influence.

If the future is about creating interactive experiences online…books belongs there as well as under the covers with a flash light, on the beach, in a classroom, on the couch, or in a room of one’s own.

We want to help authors grow their books - claim spaces on people’s computers next to the bookshelf. And, continue to be a part of people’s lives by being part of their social networks online.

That’s how we see the future of the book.

From Book To Blog is powered by a team with many years experience in traditional book, magazine, television, music and new media publicity, promotion and production.

We have run our own businesses and worked with and within major corporations. We have marketed bestsellers, popular TV series and products, social causes and candidates.

From Book To Blog is … Karin Lippert and associates.